The presentation was scheduled to be at 12pm at the Broadway Cinema, the first one there out of the two groups was to present first. Our group was to meet outside Tesco’s near the NCN Adams building off the tramp stop at 10.45am. With the group assembled there we made our merry way to the Broadway Cinema, with coffee in hand! We made it moments after the first group which meant we were to go second! Which is fair enough though we all did have to prepare our slides at 11am starting with Team Sonic than ourselves (Team Mario). Once everything was setup and ready to go we took our seats in the cinema and as the judges came one by one Team Sonic began their pitch.
They had the whole group up presenting and that’s fine for a University projects having everybody who did their respective work talking about it. Though we were told in the begining that we were meant to have 3 people presenting and time and time again I see this happening at university that people don’t really listen to what’s said and shoot themselves in the foot. I don’t think it’s a particularly big issue but if we’re asked to have 3 main presenters then you should adhere to that, why go out your way to spread yourself thin on the performance of everyone in your team hoping they can speak clearly and an informed manner when pitching. Luckily it turned out well for them and I thought their pitch was well presented though the brand for me didn’t really connect and I think they aimed more towards the gamer demographic rather than what the client wanted.
For example in their video they had references to games that a non-gamer wouldn’t have a clue about, so they’ve instantly alienated them and the logo was your typical pixelated gaming logo. We had plenty of those but it was my job and the leadership to say no to those ideas because they didn’t adhere to the clients needs, they again ignored the initial brief from client and our lecturers. I still however felt it was a great video in terms of production though everything else seemed to lack a theme/brand which I knew we had tried VERY hard to achieve by throwing out a lot of ideas until we come up with something more cohesive.
Also they had attempted to try do some work on merchandise similar to ours though they only stuck with clothing and didn’t really work. I thought the pitch on that particular section was terrible, presentation wise and also the look of the graphics they were using to represent the t-shirts.
When we were finalising our presentation we had a WHOLE host of merchandise designed for the brand but we mostly chose clothing. Though days before the presentation we realised, that’s not the most important aspect and it’s also not going to really connect with the client. So instead we replaced it with lots of tech/gaming items to help relate it for every day use and spun so that we wanted the client to sell these stickers/decals/logo-icon as an icon of national video-game pride/heritage. That wherever you saw that logo you would know it represents video-gaming in the UK. That’s what our pitch became for the presentation and I think that far and above shot out the water what Team Sonic had done.
They finished with a brief Q/A from the judges and then it was our turn. Ashley opened and then I followed with 3.5 minute section on logos, posters and merchandise. I felt it wasn’t my strongest presentation performance ever though it did the job but what followed me was the force that was Emily! An absolute gem in the group and I could tell from our rehearsals her presentation was going to be really strong. She came across very passionate, knowledgeable and believable. If I was hearing a pitch the way she presented really made me connect to the product and she didn’t really have the best bits of the presentation, but she made them interesting! We worked on scripts and cue cards on the Wednesday and we all stayed late helping Emily and I made sure she had interesting facts that related back to our pitch/brand and it turned out REALLY well in the end.
In the Q/A afterwards a lot of questions were asked about our time/people/idea/resource management issues and myself and Ashley answered it between us. We spoke about how difficult it was to manage 15 people, their ideas and to keep people motivated and productive. Then a lot of the questions came up regarding our logo which the judges felt was very strong because I made sure to mention its diversity as it could be viewed as nut, UFO, football, portal out of Stargate or anything really that you could conceive which would make it very strong for animation (comments from Deborah/Andrew really helped here). So what turned out to be a perceived weakness as we all felt towards the end that the logo was the weakest part including myself as I preferred the flat design it turned out to be our GREATEST asset.
We also spoke about how our ideas took a huge development path and we really racked our brains to come up with what we had so that it appealed to our target demographics and I think the judges really connected with that effort on our part. The below was the view from our point of view.
Aftwards our course leader Deborah directed us upstairs towards the buffet for some networking and post-presentation deliberation. We were fairly confident we presented a strong pitch but you never know with these things what the judges could pick out and be happy with what they may not. After almost 45 minutes of deliberation and a lot of food/drink! We were gather together for the results…
As well as the main prize there was prizes for those who we’re there groups most valuable members and voted for by their group. Myself, Ashley and Emily won the prizes for our group and deservedly so, in terms of hours and creative input I think we put in some of the most, I think Zack also deserved to win but I’m happy with the results. Ashley really tried hard with this project and the results showed, he was on us day in day out to get results from us so I’m very thankful to him for motivating 15 people to work together day in day out for 3 weeks right to the very end!
The results came back….and after a tense pause it was announced…..THAT WE TEAM MARIO HAD WON!!
The reasons behind our victory were explained that our logo and brand theme were very coherent, strong and highly marketable. They also felt that we connected with our clients need far more than Team Sonis, which I totally agreed with. So we took some photos, collected our prizes and headed for our well deserved victory drink!
Cheers! Me and George we’re temporarily lost en route to weather spoons due to a shop giving away free clothes that diverted our attention momentarily only to realise they were giving away perhaps 10 items of clothes for free that we’re from the 70’s. HOWEVER, we made it in the end!
Memorieeessss likeee the oneess we useeedd to haveee! 🙂
R.I.P Team Sonic.